Local SEO Austin
Local SEO (Search Engine Optimization) is an incredibly effective way to market your business online locally. It helps businesses promote their products or services to local customers at the exact time they’re looking for them. Its important also to keep in mind search intent as it refers to the reason behind every search query.
Properly implemented SEO gets your business placed well locally and organically as well as in that highly sought after Google’s answer box for local search queries. You definitely want to be in the google maps section and ranked well within that place too. This way whenever someone intentionally searches for products or services you provide they’ll be able to connect with you.
Plus its great whenever Google recognizes your products or services can be found near that person searching. Aswan SEO Service can help with every aspect of SEO designed specifically for your location.
Local SEO is essential to smaller businesses who operate locally or regionally (Texas). While nationwide SEO focuses on ranking in searches across the country, local SEO prioritizes appearing on SERPs for a specific area. This requires branding your name, products and services to local customers.
Optimizing locally in places like the Austin Metro area really equals up to more ]site traffic leads and local conversions since the search demographics are more relevant. Think of this focused strategy as a way to compete more effectively against larger national brands who have greater resources. By focusing on local SEO, you neutralize the advantage bigger brands who routinely optimize for broader keywords and rely on brand recognition to bring in traffic.
Google is constantly changing its ranking factors for SEO and staying up to date is important but time-consuming. Luckily, we understand the complexity of these changes — so you don’t have to.
Most SEO configurations are universal to every site and so we apply them accordingly whether you’re a global company or a small local business looking for more calls or customers to your storefront.
Local SEO, however, is a different type of SEO unto itself, in order to rank well you need a local SEO company to help place your business information and website listings where it can gain the most value.
We strongly recommend covering all your bases.
Step one is claiming your local business listing from Google and Bing. You’ll never rank well in the local maps sections without them. Claiming and optimizing this listing is one of the first parts to local SEO. It’s extremely important to set up your business page properly. Relevant keywords and Titles, lots of pictures and as detailed as possible when it comes to your industry.
Next, we work on links.
Linkbuilding will always be a big part of SEO, but link factors have recently changed. The most important parts now are the quality and diversity of inbound links to your domain, links from locally relevant domains, links from industry-relevant domains and the diversity of inbound links to your Google My Business landing page URL. (it must all add up according to Google)
In order to tap into this wonderful place full of constant customers your website must rank well both organically and be visible inside Google’s local maps. Getting great placement in the search results directly affects your Google business listing, its why we start every local SEO campaign with Google Map citations.
Click here to learn more about local citations on Moz
If you’re a do it yourselfer and looking for some information as to where to begin, here’s a short checklist for you.
(claim every local directory listing you can)
Optimize title tags – title tags need to be consistent with keywords.
Structure your URLs – clean and simple, keyword relevant.
Optimize your images – big images slow down page load speeds.
Optimize your navigation menu – Nav menu must be searchable and indexable for SE’s
Configure XML Sitemaps properly, and don’t forget about any 301 redirects that must be setup.
Local SEO Citations
Complete your Google My Business page and verify your website.
Define your location well. Businesses with multiple locations have different strategies than a single business location, as do brick-and-mortar businesses versus a home-based business.
Create solid contact information, an about your business section and link to and from your home page on your website. Be sure to include your complete business name, address, and phone number (NAP) for each location in the website’s footer.
If you don’t want to include your business address for privacy reasons, don’t. Instead, be sure to include all phone numbers associated with your business and make them visible.
Make the numbers clickable (for mobile simplification) – Ensure all NAP entries are consistent.
Add a Google Map sections to your Contact page so customers can find you, plus it compliments local SEO.
Finally use Schema structured data markups to help Google identify your business.